Concerns over facility-based care and risk of exposure during the pandemic have led to a massive shift in consumerism—changing the methods in which individual’s research, select and receive various forms of care. This shift was compounded by the fact that many healthcare consumers who are responsible for an increasing share of their healthcare costs are looking for convenience and affordability, just like other services they pay for, and that some healthcare settings may be better than others for themselves or their loved ones. In order for health systems to effectively respond, they must first know and understand the shifts that are causing consumers to “shop” differently for their care.
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