Participants at Kindred’s seventh annual Clinical Impact Symposium heard about how the Marketing and Communications team supports the important work that Kindred clinicians do every day to take care of patients across the country. The team, led by Susan Moss, Senior Vice President of Marketing and Communications, runs programs in the areas of physician outreach, social media and reputation management, and consumer outreach. The programs have made a significant impact on the way people – from referral sources, potential patients and their families, employees and the general public – view Kindred and understand what services it offers.

Physician outreach programs allow us to reach doctors with whom we do not have a relationship by offering information they can use such as white papers and facts about transitional care.

A social media presence via Facebook, YouTube, Twitter, LinkedIn and other channels like the Kindred Continuum blog allow us to quickly reach a varied and growing audience.  

An investment in online reputation management has allowed us to provide an easy channel for people to share their positive experience with Kindred facilities and programs across the country.

The Kindred Contact Center was launched in April, 2014 as a resource for patients and caregivers who have questions about post-acute care. It is staffed by 30 registered nurses who are available 24/7 to communicate with consumers via phone or live chat.

The Contact center offers assistance with:

  • finding care for an aging parent
  • identifying the best care solutions after a hospital stay
  • questions about insurance or Medicare coverage
  • understanding the care options in your community

A video success story about the Contact Center’s assistance with a patient in Atlanta moved the group to tears.